kalw public radio
Created to update the brand of the station and to help grow their audience.
t-shirt and tote bag
Two of the initial uses of the new branding, both were very popular pledge drive rewards.
Promoting the station and its 70 years on the air.
Expanding the brand while creating more merch.
Created as a high-end pledge drive premium.
Showcasing my work to freshen the brand of San Francisco's KALW Public Radio.
©2017 Tom Deja